CAPITAL CORP. SYDNEY

73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

WILD KEY CAPITAL

22 Guild Street, NW8 2UP,
LONDON

Contact Person: Matilda O Dunn
E: matilda.uk@capital.com
P: 070 8652 7276

LECHMERE CAPITAL

Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
E: thorsten.bl@capital.com
P: 030 62 91 92

For help call US Flag +281.467.9189 or Email Us

4 Steps to Increasing Customer Retention

Customer Service

In these days of fierce competition, it’s crucial to do everything that one can to protect one’s customer base. The ability to retain customers is based on how well your internal operations run. While it’s important to smile and be nice to customers, it’s a good idea to make sure that your internal systems are able to consistently perform at optimum levels.  Do you want better customer retention? Let’s take a look at how to get you there.

Map and Analyze Your Internal Processes

When working with clients, I always like to start here. Process mapping gives one an overview of what is actually happening within one’s company. Customers are impacted by your internal processes. How well your processes are constructed determine the level of service received by your customer. Hand off points and delays become clearly visible during this exercise. Process participants can communicate their requirements for completing their part of the process. Customer communication points can be identified. Process cycle time can be determined as well.

Create Consistency

It’s important that your company has a standard way of completing routine tasks. With your employees’ assistance, determine the best way to complete tasks and then develop standard operating procedures. These procedures become a guideline to follow to ensure consistent service delivery. This step also creates confident employees who can truly say “Yes – I do know how to complete that task.” Confident employees create happy customers.

Proactively Seek Feedback

Always, always, always proactively seek both customer and employee feedback. Where possible, attempt to get customer feedback immediately after their experience with your company. Solicit employee feedback regarding ways to improve internal operations. When you proactively seek feedback, the way your customers and employees  view your company goes to another level. The information gained can be utilized to improve the experience received by both parties.

Analyzing Customer Complaints 

It’s one thing to solicit customer complaints, but it’s another to analyze the complaint information. Look for patterns – is there an issue with one of your service offerings? What time of day are you receiving the most complaints? Is there a particular location that generates the most complaints? On which day of the week do you receive the most complaints? Do the complaints point to a particular process within your company? Did the complaints start after a new product launch? Analyzing your complaints will point you in the direction of quick resolution of the complaint sources.

Want better customer retention? Look inside of your business first. How you do what you do will determine how well you retain customers!

 

 

 

 

 

 

 

 

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