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hellocrazy customers
Creating “Crazy” Customers

As I sit in the front area of a client’s business watching the walk-in traffic, one effect is constant – the excited look on most customers’ faces! This client is a bakery and their products are beautifully displayed in glass cases. I’m watching crazy customers’ eyes widen as they approach the product cases. Some laugh […]

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helloStuck in the Middle
Stuck in the Middle – Do Customers Belong Here?

While on a client engagement, I could hear customer service personnel repeatedly apologizing to customers. When asked why, they informed me of a scenario where customers make purchases and are promised a 24hr installation of the product by one department, when in fact, the department in question had no idea if the promise could be […]

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helloBand Aids or Cement
Are You Using Band Aids or Cement to Improve Your Customer’s Experience?

When I was a kid, my father would often say “Why to try to fix something with a band-aid, when you know cement is required?” Ever noticed what’s required when utilizing cement? A little more effort is required when attempting to put something that will last for a while in place. This made me think […]

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helloCustomer Service Does Impact Your Brand Image
Customer Service Does Impact Your Brand Image

Customers and potential customers need to be familiar with your brand if you want to attract and keep their business. It’s just as important to protect your brand image by consistently providing great customer experiences. Let’s take a look at a couple of reasons why protecting your brand is imperative. Brand Recognition Development Cost Let’s […]

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