Focus on the Customer

A colleague from the local chamber of commerce shared this story. She purchased a Kindle Fire from a local electronics retailer as a Christmas present for her daughter but found it to be inoperative right out of the box. Upon returning to the store with her daughter and waiting in the long customer service line, […]

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Customer Retention – What’s Your Game Plan – Part 2

In part one of this series, we focused on determining what’s important to your customers and utilizing surveys to allow your customers to speak about your product/service. In part 2 we will discuss two additional components of your customer retention game plan – your ability to deliver the agreed-upon product/service and the importance of regular […]

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The Disgruntled Customer

There is a person that many businesses fear like the plague – the disgruntled customer. The disgruntled customer is that person who is not happy with your product/service and doesn’t mind letting you know how he/she feels either via phone call, face-to-face, or social media. Did you know that this customer is your best friend? […]

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He Made It Look Easy!

I recently decided to open a couple of bank accounts at a location that offers a few more features than my prior banking institution. Upon my arrival, the bank employee greeted me right away, asking how he could be of service. I advised him of my need to which he replied “Let’s get started!” He […]

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