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helloMarketing Does Create Customer Experiences
Marketing Does Create Customer Experiences

Recently my wife contacted a carpet cleaning company for service after receiving a promotional mailer. During the conversation, she was informed that this particular promotion was not available after a certain date, which by the way was the previous day. After hearing this news and reviewing the mailer, my wife advised the representative that she […]

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helloCustomer Experience Formula
(CACV+CT+EFMP)=GCE*C=CR A Customer Experience Formula

While assisting a client with developing a customer experience strategy, a formula crossed my mind. Now I can hear someone asking – Errol, a formula related to customer experience? Bear with me on this – CACV + CT + EFMP = GCE*C = CR. Let’s walk through this. CACV This component of the formula means […]

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6 Characteristics of Great Customer Service

In order to be successful in any endeavor, one has to identify the essentials required to accomplish that feat. It’s the same in customer service. What essentials are required to create great customer experiences which lead to maximum customer retention? I’ll give you six characteristics that I feel are key ingredients. Reliability Customers expect product/service […]

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helloWords New Employees Should Avoid
3 Words New Employees Should Avoid

While assisting my wife in preparing for one of her workshops, it became apparent that a few more seats were needed. As I was familiar with this location, I proceeded to the storage room to retrieve the chairs but found the door locked. While speaking with the new receptionist in regards to gaining access to […]

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