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helloMarketing Does Create Customer Experiences
Marketing Does Create Customer Experiences

Recently my wife contacted a carpet cleaning company for service after receiving a promotional mailer. During the conversation, she was informed that this particular promotion was not available after a certain date, which by the way was the previous day. After hearing this news and reviewing the mailer, my wife advised the representative that she […]

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helloCustomer Experience Formula
(CACV+CT+EFMP)=GCE*C=CR A Customer Experience Formula

While assisting a client with developing a customer experience strategy, a formula crossed my mind. Now I can hear someone asking – Errol, a formula related to customer experience? Bear with me on this – CACV + CT + EFMP = GCE*C = CR. Let’s walk through this. CACV This component of the formula means […]

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helloWords New Employees Should Avoid
3 Words New Employees Should Avoid

While assisting my wife in preparing for one of her workshops, it became apparent that a few more seats were needed. As I was familiar with this location, I proceeded to the storage room to retrieve the chairs but found the door locked. While speaking with the new receptionist in regards to gaining access to […]

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helloWords To Avoid in Customer Service
Six Words To Avoid in Customer Service

The are many ways to antagonize a customer – poor service, less than stellar product or the failure to keep the customer abreast of changes that impact the customer experience among others. One sure way to get on the customer’s “bad side” is to use these dreaded words during interactions – “Sir/Ma’am – What you […]

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