The advent of social media, specifically Twitter, provides an avenue for customers to express their happiness and unhappiness with products and services. Just search for “bad customer service” or “poor customer service” and you’ll be presented with a plethora of comments regarding customer service experiences gone wrong.
There are, however, companies and organizations that strive to provide great customer experiences. I am issuing the challenge for 10,000 businesses – large and small, across all industries – worldwide to take the “We Will Provide Great Customer Service! Pledge. Let’s talk about what I am challenging businesses to pledge to exercise:
Our customers can believe that our products and services will meet their standards. Our customers can unconsciously trust us.
We will strive to maintain a positive reputation with our customers and employees. We will do what we say we will do.
We will take the time to properly train our employees to ensure they are fully knowledgeable about our products and or services. We also provide basic customer service skills training to all employees – especially those who interact with customers on a daily basis.
Our customers can easily reach and communicate with us – whether that be via phone, face-to-face, web chat, email, or SMS text.
If we have brick-and-mortar locations, we will utilize customer-friendly signage to allow for quick locating and retrieval of our products. Our website will be customer friendly – easy to navigate and free of industry jargon.
We are serious about responding to customer inquiries, requests, and complaints. We will set time standards for responding to customer emails, chat requests, and especially customer complaints.
In addition, we will proactively provide updates and progress reports when working on projects. We will develop update criteria with the customer – #of updates, frequency, and method.
We will remember and exercise the principle that everyone, customers and employees, deserves a measure of respect. We will courteously acknowledge our customer’s presence – via whatever method they choose to engage with us.
When customers are angry, we will remain courteous to ensure that we do all we can to resolve the issue and retain their business.
We will strive to consistently apply the aforementioned six keys as our ability to do so day in and day out, month after month, year after year is what will make us great at providing an excellent customer experience.
Is your company up for the challenge? Go ahead and commit to the pledge today!
Commit To The Pledge!